This 42-story development entails the renovation of an existing commercial building and construction of approximately 370,000 SF of new space. The client sought to build a multi-use development that included an integrated urban hotel, retail shopping, and an entertainment destination. Additional goals included maximizing the development of a tight urban site, protecting the non-complying building’s height to maximize the size of a new LED street sign, and exploring options for positioning a large advertising sign, a retail base, and a 500-key hotel that maximized the value of each.

PBDW developed a design solution comprised of a 6-story commercial base within the existing building structure, 4 stories of entertainment uses, 27 floors of hotel guestrooms, and base building mechanical spaces within a tower above the commercial podium. Prominently oriented towards the “bow-tie” of Times Square, the building provides one of the largest, uninterrupted outdoor LED media walls in the world. It is designed to be an immediate global attraction and a new “must-see” New York City destination by offering an unmatched shopping, hospitality, entertainment, and media experience, all within the heart of Times Square.

Architect: PBDW Architects (Ray H. Dovell, Matthew Mueller, Vikrant Dalvi, Joe Berlinghieri)

Structural Engineer: Severud Associates Consulting Engineers, P.C.

MEP Engineer: Cosentini Associates, Inc.

Geotechnical Engineer: Langan Engineering and Environmental Services, Inc.

Exterior Wall Consultant: Heitman & Associates, Inc.

Interior Architect: AAI Architects, P.C.

Interior Designers: Yabu Pushelberg

Landscape Architect: Billie Cohen, Ltd.

Acoustical Consultant: Longman Lindsay

Lighting Designer: One Lux Studio

ADA Consultant: LCM Architects

Construction Manager: CNY Group

Elevator Consultant: IROS Elevator Design Services, LLC

Code Consultant: Design 2147, Ltd., Milrose Consultants

Kitchen Consultant: Next Step Design

Photographer: Francis Dzikowski

“These 16 Hotels Have the Best Views in NYC,” Travel + Leisure

"Keep Calm and Draw Together," New York Times

“Takeover of NYC’s Digital Billboards with Artistic Messages to Inspire New Yorkers,” Untapped New York

“An Uplifting Art Response to COVID-19 is Now Found in All 5 NYC Boroughs,” Whitewall

“Artists collaborated on a Coronavirus PSA campaign that you’ll see all over NYC,” Observer

"Messages of Hope, Gratitude and Safety Replace Ads in Times Square," NPR

“452-Key Marriott EDITION At 20 Times Square Plans For February Opening,” New York Yimby

“20 Times Square: Conquering Times Square,” Building Design + Construction

“Times Square’s Edition Hotel Powers on Massive 18,000 -SF LED Billboard,” CityRealty

“EDITION to Debut in Times Square: Yabu Pushelberg Leads Interior Design,” Boutique Design